Importing and distributing Asian food products that meet the regulations of Western countries while still retaining their Asian flavors is very difficult.
Because of these difficulties and boundaries associated with importing, access to authentic Asian food at the local supermarket in western countries is limited. Most Asian consumers living in Western countries are facing difficulties finding ingredients at the local supermarket, and they go to the oriental supermarket to buy authentic ingredients and go to the local supermarket to buy fresh ingredients as well.
The consumers are looking for convenience, entertainment, variety, and health in food. An Asian ready meal meets these criteria in the ever-growing ready meal market.
Jenny's company collected data to make a business case of the ready meal. The data was collected twice, first by the questionnaire to determine the target group, and the second was the panel test after producing the samples. The survey has revealed that a male demographic aged between 30 and 35 is the most likely to purchase the Asian ready meal assortment, and also the consumers with higher income, and with higher education prefer the ready meal than lower income level, and lower education level.
The survey provided valuable insight into consumer preferences and helped us identify our target market.
Jenny's company could go further for the process of making a business case, business plan, and marketing plan based on this specific demographic, thereby increasing their chances of success. By using local vegetables and meat, combined with Asian inspiration, Jenny's company has been able to produce Asian ready-made meals at the factory in France
Jenny is a passionate cook in her private life, and an Asian food developer and innovator. Jenny is committed to inspiring other companies to develop more Asian ready meals in the future.
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