When it comes to #skincare, it is a daily life routine in #southkorea. Man and woman, young and old, all age categories, all genders are aiming to have a flawless porcelain skin in South Korea. To satisfy the consumers with flawless porcelain skin, Korean #cosmetic manufacturers are competing each other for the #highest standards cosmetics with affordable price.
According to a survey on the popularity of South Korean #beautyproducts among European countries in 2022, around 42 percent of respondents from Russia answered that K-beauty products were popular in their country. Following was #Turkey with around 42 percent of respondents answering that way.
The export growth rate of Korean cosmetics in Europe between 2012 and 2016 recorded 599% in France, 3287% in Italy, and 590% in Spain.
#Spain claims 3rd place of export countries of Korean cosmetics in Europe, and 5th place of total exports of Korean cosmetics. The Korean Cosmetics broke the Spanish market in 2010 with BB creams, which has hydration, sun protection, and #skin ton-up benefits.
There are multiple sales channels of Korean cosmetics in Spain, and one of the main distributor is MiiN Cosmetics.
This company was settled in 2014 in Barcelona, and now is also in Madrid and Munich, and has an wholesale online shop which takes a big market share of European cosmetic E-commerce. MiiN has duplicated their sales in their Barcelona shop and has triplicated their online sales.
An analysis of #French-style skincare report showed that French women preferred a simple routine of 3 to 5 steps rather than complex skincare steps. In addition, it was found that French consumers are looking at skincare from the perspective of 'continuous investment' contrast to the concept of 'quick solution' in the US.
By recent survey, the best popular cosmetic keywords in France is 'glow' and 'tone correction', and French consumers begun to change their perception of Korean #cosmetics.
Korean cosmetics are becoming popular not only in France but also in Italy. According to a survey, 7 out of 10 Italian women have tested Korean cosmetics. In Italy, preference for mid-priced and low-end brands is growing rapidly, and the sales of anti-aging products has recently mostly increased. The Keywords related to #antiaging such as '#antiwrinkle' and '#vitaminc' were the most popular ones in addition to 'effect'.
One of the best economic and effective ways to have great skin is using mask sheets regularly. Regardless of gender, it is a culture in Korea to use a mask sheets daily. The #dermatologist even recommends using them daily to help prevent wrinkles and keep skin looking young and healthy.
We are looking for the distributors in Europe of qualilty Korean cosmetic products.
Please download the catalogue and contact us.
Sungah jang, Pax moly export manager
info@jennydata.com
Commentaires